It would examine the commonplace with such stories as a detailed account of a day in the life of a small town or what different people in different parts of the country were doing at the exact moment a joke was told on television. Navy submarine beneath the polar ice cap. A Life story celebrated what made a hero heroic or what made a great event epic-such as coverage of Winston Churchill's funeral or the passing of a U.S. Life lavished many pages and many large or full-page, artful photos on a story.

It also reported on everyday people, doing everyday things. Life covered the grand sweep of world events and the people causing them or caught up in them. conceived People as a replacement for its weekly magazine Life that had ceased weekly publication in 1972. Striving to capture the intimate and everyday lives of celebrities and the occasionally astonishing lives of everyday people, People further disintegrated the line between entertainment and news, bringing the personal into the public space. People's reliance on images rather than insightful text anticipated USA Today's visual, less wordy, approach to news in the 1980s and subsequent ascendance to the top position among daily newspapers in the United States. People defined the personality-driven style that paved the way for confessional, emotional-often exhibitionistic-television talk shows such as The Oprah Winfrey Show in the 1980s, and later, the Jerry Springer Show, to lead afternoon ratings. launched People Magazine in 1974, the leading afternoon talk television show, Donahue, brought considered debate about important issues into the nation's living rooms and the leading national daily newspaper, the Wall Street Journal, brought serious news to the nation's doorsteps.

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